If interpretation, storytelling, writing labels or explaining the meaning of something is part of your role – stop what you are doing and watch this short video.

I heard a great quote this week that made me think about museum interpretation and copywriting in general. It was from Simon Sinek, author of the amazing book ‘Start With Why’.

Sometimes, what you said isn’t what you thought you said. Interpretation is everything!

If you’d like to sell more copies of your guidebook, do take a look at our article in Museums and Heritage Advisor, containing loads of tips and advice on how to create a great guidebook.

In case you missed it – the greatest museum label ever written. Courtesy of Harvard Museum of Natural History.

We featured in one of the Association of Independent Museums guest blog posts – all about how smaller museums can attract, engage and enthuse visitors. And you don’t need a big budget to do it.