Interpretation panels and guidebooks are a vitally important part of your organisation, because that’s how museum and heritage attractions communicate with their visitors.

It’s how we tell our stories, broadcast our messages and fulfil our mission to enrich the visitor’s experience.

Panels need to engage, inform and enrich if we want our zoos and museums to be more than just a collection of animals or artefacts.

We all know museums are far more important than that.