Istanbul Aquarium – Istanbul Turkey
Making learning fun
Telling the story of conservation and ecology with a positive, upbeat tone was key to this exhibition’s success. With natural history being our specialist subject, we were more than ready for the challenge.
There were plenty of great stories to tell, so we aimed to avoid the customary focus on ‘doom and gloom’ ecological disasters, instead offering more stories of hope and encouragement. The exhibition aimed to engage with a young audience aged between 8 – 10 years old. After all, that’s where all hope for a more sustainable future can be found. We think it’s a great example of how to produce targeted and layered copy.