It’s usually to do with museums or zoos, but every now and again there’ll be something a little weird and wonderful going on.
Let’s just say life at Mojo HQ is never dull.
Take a look for yourself.
If interpretation, storytelling, writing labels or explaining the meaning of something is part of your role – stop what you are doing and watch this short video.
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I heard a great quote this week that made me think about museum interpretation and copywriting in general. It was from Simon Sinek, author of the amazing book 'Start With Why'.
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Sometimes, what you said isn’t what you thought you said. Interpretation is everything!
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If you’d like to sell more copies of your guidebook, do take a look at our article in Museums and Heritage Advisor, containing loads of tips and advice on how to create a great guidebook.
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In case you missed it – the greatest museum label ever written. Courtesy of Harvard Museum of Natural History.
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We featured in one of the Association of Independent Museums guest blog posts – all about how smaller museums can attract, engage and enthuse visitors. And you don’t need a big budget to do it.
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Pssst!