Of course, writing for any museum or exhibition matters greatly, but when the art of writing is the client’s business, there’s at least a little bit of added pressure.

The Fine Writing Pen Museum in Hammersmith, London, is a private exhibition accessible by arrangement only. The exhibition is essentially a marketing suite, showcasing writing history and heritage to prospective customers in the market for high-end prestige pens.

Our client had some very specific branding and tone requirements when it came to developing the interpretive copy for their exhibition panels. In addition to developing a language tone that would be consistent throughout the site, we also needed to strictly adhere to the distinct brand guidelines for each different brand of pen.