Marketing documents.

There’s a lot to know if you want to be a museum interpretation ninja. We’ve spent over a decade researching and learning how to create amazing interpretation.

However, there are plenty of simple tips and tricks you can easily apply to make your museum panels and guidebooks better.

So, here’s the secret sauce.

Bad copywriting is bad for business.

When I was a youngster, I thought most household name businesses would have a huge marketing department. It would be chock full of experts with an almost supernatural understanding of human psychology.

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