There’s a lot to know if you want to be a museum interpretation ninja. We’ve spent over a decade researching and learning how to create amazing interpretation.
However, there are plenty of simple tips and tricks you can easily apply to make your museum panels and guidebooks better.
So, here’s the secret sauce.
Visiting heritage attractions, museums and zoos should always be a great day out. But, if we don’t broadcast a message and influence how our visitors think and feel, then really, what’s the point?
Read more
When I was growing up I was one of those kids who was too impatient to battle through boring museum panels, largely because I had better things to be doing. I wanted the content to be easy to read and understand, and I also wanted to be entertained.
Read more
Whether you have millions to spend on your museum or not, its success relies upon stories and relevance. Here’s how small museums can sometimes win over large, multi-million-pound attractions.
Read more
Interpretation panels are the most common form of communication between museums and their visitors. Sadly, many panels are so painfully difficult and onerous to read that visitors often don’t bother. We’d like to change that.
Read more
Some zoos, unfortunately, suffer from the same interpretive challenges which afflict many museums and heritage attractions, believing that the exhibit itself is enough to enthral the visitor.
Read more
By now we all must have seen this photograph, showing a group of schoolchildren apparently ignoring Rembrandt’s artistic masterpiece.
Read more
When I was a youngster, I thought most household name businesses would have a huge marketing department. It would be chock full of experts with an almost supernatural understanding of human psychology.
Read more
I was what you might call an inner-city kid. I grew up in a rough neighbourhood, and our access to culture, creativity, entrepreneurship, and academia was essentially non-existent.
Read more
Pssst!