We know enough about zoo visitors to understand that they are not all the same. While most will be enthralled simply by the opportunity to see animals close up, many visitors want to learn and understand more about the animals they see. Delivering an experience that fulfils these expectations isn’t easy, but it’s necessary if we want to engage, inform and enrich our visitors.

Some zoos have moved beyond the traditional ‘This is a lion, it lives in Africa and it eats antelopes’ type of info panel, but many still rely on such fact-based information. It’s good to see zoos and wildlife parks are gradually appreciating the importance of good interpretation and many are now catching up with and often surpassing, the heritage sector with enriching visitor experiences.

We count Welsh Mountain Zoo among these forerunners and we were honoured to be asked to re-write and edit their zoo guidebook.

Thankfully we didn’t have to translate the copy into Welsh. Despite being half Welsh. Tony’s knowledge of the language is embarrassingly poor.

Cael diwrnod gwych!